Patches Veterinary Specialist & Emergency Services is a branding project I worked on for my Design Systems course in college. I designed the Patches logo, scrubs, a poster, food bowls, collars, an invoice, pill bottles, client forms, and a website. Patches puts out a friendly and comforting vibe for clients to know that this is a business they can trust and keep coming back to. The primary color palette of orange and blue provides a sense of energy and loyalty. The branding effectively communicates that Patches prioritizes its clients and their furry friends.