Hidden Moon is a wine brand I created and designed. I chose a simple yet sleek look to appeal to my target audience of young adults. I utilized negative space for easy readability. The color palette is specific to the rosé wine category. The die cut was a finishing touch; added to make the bottle stand out next to its competitor brands on store shelves.

I created social media posts for Instagram and LinkedIn advertising a Black Friday sale for the rosé wine. I enticed my audience through the use of creative language, festive design, and typography.